Known as “The Bay Area’s Local News Station” KRON 4 programs over 19 hours of live news each weekday, making it essentially a 24/7, “always on” newsroom.

In 2021, the digital content strategy leaned heavily into evergreen content with a longer shelf life, competing with other local lifestyle content sites and missing the opportunity to reinforce KRON’s brand known as the top source for breaking news in the Bay Area. Research and focus groups conducted in 2021made it clear that our audience expected us to be the first to report consequential local, regional or national events.

By refocusing digital content on breaking news and high value journalism, KRON was able to grow its audiences and stay true to its brand, going from the #3 most visited news site in 2021 to the #1 most visited Bay Area news site in 2023. KRON currently sustains that position surpassing even the venerated San Francisco Chronicle as well as all local television stations in the Bay Area.