Owning a Legacy of Journalism
The free press, and particularly local journalism, play a key role in our communities, helping people navigate their daily lives. The Stand for Truth campaign built on audience research that confirmed KING 5’s long held stance as the market leader for news and information in Seattle. The campaign format gave our Emmy, Peabody and Murrow Award winning journalists the platform they deserved for thoughtful reflection on why they do what they do. Developed by KING’s outstanding creative services team, this brand defining campaign won numerous local, regional and national accolades including Gold from Promax, one of the most prestigious honors which celebrates outstanding achievement in marketing and design.